I design genuinely useful apps & software

Full service digital product design including mobile apps, games, websites and software.  Product Strategy & Design, UX / UI Design, Creative & Branding.


Introducing a new design culture into agile fintech

Find out how i helped introduce a new design culture into the largest bank in Scandinavia, across multiple locations.

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My immersive journey on a passion project

Explore what happened when i met an EA Games Executive VP and the Veteran Voice of the UFC Octagon, Bruce Buffer.

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Core services

Management, Vision & Strategy

Team and Studio management, collaborative in nature with no ego. Product vision and strategy development. Product and Stakeholder management. Running collaborative workshops.

UX & Service Design

Empathy in design with a focus on the user. User flows, customer journeys, persona development and use cases. Product design. Wireframing and prototyping. Lean UX and service design.

UI Design, Creative & Branding

Creative and branding with an emphasis on digital product. User interface design. Illustration and animation. Interactive media and motion graphics. Graphic design and artworking.

Pounding pixels since 1997
Some of my work


Nordea Digital
Introducing design culture into agile fintech.

MMA Federation

MMA Federation
The strategy fighting game for mobile and tablet.

My City Salford

My City Salford
The local social network connecting and entire city.

Primal Rumble

Primal Rumble
The slapstick strategy fighting game…
with dinosaurs!

Certas Energy

Certas Energy
Helping drivers and fleet managers make
the most of Fuel Cards.

Legends of Oz – Dorothy’s Return

Legends of Oz – Dorothy’s Return
Re-imagining a classic tale through
transmedia storytelling.

Flow XO

Flow XO
Chatbots, Automated Messaging & Conversational UI.

The Scorpion Returns

The Scorpion Returns
Automotive microsite for the legendary Fiat Abarth.

Time Tribe

Time Tribe
UI and Game HUD for this children’s
mystery adventure.

What I can offer

Team Leadership

Building new teams, nurturing and motivating existing teams, I take an empathetic and personal approach to team leadership and development. No ego, collaborative and inspirational.

Product Management

I’ve worked in agile for almost ten years and integrated design teams into agile organizations. Producing and managing backlogs, Sprint planning and leading workshops and stand-ups.

Product Vision & Strategy

It’s essential that your product teams and organization are all aligned and singing from the same hymn sheet. This is done with a clear product vision and strategy.

Product Design

I have a long and varied background in design, but have always emphasized products and their users. Creative and Design Direction for Software as a Service.

UX & Service Design

User experience design is at my core, and has been since before ‘UX’ was a term. User flows, wireframing, prototyping, service design workshops and more.

UI & Website Design

I’ve been a UI designer / artist from day one. I have designed and created user interfaces for websites, apps, games in a multitude of styles.

Illustration & Animation

Whether it applies to creative branding, iconography, game assets or presentations, I am a designer with an illustration background, that can also make things move.

Motion Graphics & Video

From time to time I have produced video and audio projects to help support the products I have been involved with – Trailers, presentations, marketing assets etc.

What people say

Once in a great while, I get the chance to work with a person of genuine integrity, honesty, creativity & passion. Phil Goddard is one of those people. Open to new ideas, collaborative in approach, selfless and driven, Phil is one of the most consummate professionals I’ve had the pleasure to work with in my career. He’s a true leader who can build & run teams with aplomb. He never shortcuts and always keeps his focus on delivering AAA quality in all aspects of his work. I’d be lucky to work with him again.

Rick Giolito

VP / Exec Producer @ Electronic Arts

Phil is a sharp, empathetic person who has a knack for understanding complex organisational structures. He works well under pressure by keeping calm, cool and collected, which in turn resonates well with the rest of the team. With Phil keeping check of situations, projects seem to go along smoothly like a well oiled machine. His ability to listen and make sure that people’s well-being is primary makes him, in my opinion, a great leader. Hope one day we cross paths and work together again!

Adele Asuncion

Head of Design Consistency @ Nordea

Phil is an experienced professional and a highly insightful individual, a true leader in agile processes. His in depth knowledge of all aspects of the business and team leadership ensures a productive and inspirationally cooperative place of work.

Possessing an acute eye for detail and creativity, whether designing a simple but encompassing UI/UX or leading a complex multifaceted project, he always delivers work of a consistent high quality.

Adrian Waterhouse

Technical Director @ thisisLDA